---
title: "Marketing Basics"
description: "How people find out about what you're selling; signs, posters, social media, word of mouth; being persuasive; the basics of advertising and promotion"
canonical: https://lightmysky.com/learn/life-skills/marketing-basics-mt_M2Gou3O6qT
source: https://lightmysky.com/learn/life-skills/marketing-basics-mt_M2Gou3O6qT.md
retrieved: 2026-10-19
---

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# Marketing Basics

How people find out about what you're selling; signs, posters, social media, word of mouth; being persuasive; the basics of advertising and promotion

Subject: Life Skills · Area: Entrepreneurship · Ages 7 to 9
Page: https://lightmysky.com/learn/life-skills/marketing-basics-mt_M2Gou3O6qT

## Ready when they can

- Design a simple poster or advert for a product or service
- Name at least three ways to let people know about something you're selling
- Explain why a catchy name or eye-catching design helps sell more

## Lesson: Getting the Word Out

Marketing means telling people about what you are selling, so they want to come and buy it. You can make the best cookies in town, but if nobody knows about your bake sale, nobody will show up.

**Example.** Sam is having a car wash on Saturday. He makes a big poster with a picture of a shiny car and the words 'Car Wash Saturday, $5!' in bright red letters. He puts it where lots of people will walk by.

There are many ways to spread the word: put up a sign or poster, ask an adult to post about it online, tell your friends and neighbors, or hand out flyers. The more ways you use, the more people find out.

*(drawing: Four ways to spread the word. Each way you add tells more people about your sale.)*

**Tip.** A catchy name and a bright, simple design grab people's attention fast. 'Sparkle Car Wash' sticks in someone's head better than 'Car Cleaning Service.'

**Recap.** Marketing is telling people what you're selling in ways that grab their attention, like posters, social media, and word of mouth.

## Practice

8 questions on this page, each with its working shown.

## Needs first

- [Having a Business Idea](https://lightmysky.com/learn/life-skills/having-a-business-idea-mt_RTwmvr9R7V)
- [Who Is a Customer?](https://lightmysky.com/learn/life-skills/who-is-a-customer-mt_vpMDMbx4pc)

## Opens up

- [Pitching an Idea](https://lightmysky.com/learn/life-skills/pitching-an-idea-mt_bAYy0ytbfC)