What does sunk mean about money already spent?

• It doubles when you spend more
• It is gone whether you quit or carry on
• It returns if you persist long enough

What is a stop rule?

• A result written down early that ends the project
• A ban on ever starting projects
• A prize for working the longest hours

Stopping on time is always a failure.

Circle one:   True   False

What is the opportunity cost of a Saturday restocking a failing stall?

• Nothing, since Saturdays are free
• Whatever else you could do with that Saturday
• The price of the stall's decorations

Why should money already spent not affect the decision?

• Because spending more erases past spending
• Because accountants enjoy large losses
• Because it never comes back either way

When should you keep going in the short run?

• Only if sales cover the costs that stop when you stop
• Always, because quitting is shameful
• Only if the lease still has months left

What is worth keeping from a project that ends?

• Records, lessons, reputation and freed resources
• Nothing at all from any ended project
• Only the debts and the blame

A founder sets no stop rule, then calls month nine of losses one more month to try. What went wrong?

• Nine months is too short for any venture
• Markets always recover in month ten
• No written promise existed for tired pride to obey