What is a feed ranked to do?

• Hold your attention as long as possible
• Inform you as fairly as possible
• Save your battery as much as possible

Who pays a free platform and what is sold?

• Users pay with monthly fees
• Advertisers pay for your attention
• Nobody pays for anything

Provoking posts travel further than careful ones.

Circle one:   True   False

Your top post screams about a scandal. What is the wise question?

• Who has the funniest reply
• How fast can I share it
• Did it inform me, or did it hook me

Why does an angry post outrank a careful one?

• Angry posts are always shorter
• Outrage wins clicks that train the ranking
• Careful writers post at midnight

You mute notifications for a week. What should you track?

• The stock price of the platform
• Your friends' phone models
• What changes in your scrolling across the week

Two careful posts flop while one angry post flies. A friend calls it proof people love truth. What is the better reading?

• Reach measures ranking fit, not truth love
• Flops prove careful posts lie
• Flying proves the angry post is true

Mia says viral anger is all the sharers' fault. What is missing?

• Sharers deserve full blame indeed
• The ranking pushes provoking posts further by design
• Angry posts are never shared