Persuasive Writing
Write arguments to support claims with clear reasons and relevant evidence, including introducing claims, acknowledging counterclaims, organising reasons logically, maintaining a formal style, and providing a concluding statement
What a learner can do afterwards
- Write an argument essay with a clear claim supported by at least three pieces of evidence
- Acknowledge and respond to a counterclaim rather than ignoring opposing views
- Use linking words and phrases (however, furthermore, consequently) to connect claims, reasons, and evidence
1 · Read
To argue for a change you care about, start with your purpose and audience. State a claim, the position you want readers to accept. Support it with reasons and relevant evidence: facts, data, or examples that bear on it. Follow any evidence count in the task. Subtract what you have from the required total to find what is still needed.
A counterclaim is an opposing argument. State it fairly, then respond with reasons and evidence. You may need to change your own claim if the objection holds up. A conclusion draws together your argument and explains what follows from it. Reasons alone leave these jobs unfinished.
One useful plan: claim, reasons, counterclaim and response, then conclusion.
Linking words explain connections: 'however' signals contrast, 'furthermore' adds support, and 'therefore' or 'consequently' introduces a result. In a practice argument, Zara writes: 'We need more library books. However, funds are limited. A book swap costs little; therefore, I suggest trying one.' The response answers the cost objection.
For a formal essay, use clear, reasoned language. Replace slang such as "lol" with precise words. Formal wording helps the tone fit the task; it does not prove a claim.
Check each reason against your claim. Check each response against the objection it answers.
Make a claim, support it, answer objections, and draw a conclusion. Link ideas with words that show their relationship.
The rewritten reading was written for this dataset.
More to read
Activity: Making Claims: Globalization
In this activity, you get to build a strong argument about globalization, which is how countries trade and connect with each other.
First, pick a side. Do you think globalization is more helpful or more harmful? Write your claim, which is one clear sentence that states your position.
Next, support your claim with two pieces of evidence. Evidence means facts, data, or examples from the lesson. Write down where each piece of evidence comes from.
Write a counterclaim, which is the best argument for the other side. Pretend you are the other debater and make their point as strongly as you can.
Finally, answer the counterclaim with evidence. If the objection reveals a weakness, revise or narrow your claim. The aim is a supported judgment, not winning at any cost.
Activity: Claim Testing: Global Conflict
You can test historical statements by checking their evidence.
Here is how claim testing works. Someone makes a claim, which is a statement they want you to believe. Your job is not to believe it right away or reject it right away. Your job is to test it.
To test a claim, look for evidence. Ask: what facts or sources support this statement? Then look for evidence that challenges it. A strong claim survives tough questions.
Choose a historical claim from your reading. Find evidence that supports it and evidence that challenges it. A counterclaim offers a position that opposes the original claim.
Building both sides teaches you how real persuasive writers work. They do not ignore opposing views. They consider the other side and decide whether to defend, narrow, or change their claim.
Ending your persuasive essay
A persuasive essay aims to convince someone of your claim. Introduce that claim at the beginning, support it with reasons and evidence, and bring your argument together in the conclusion. The ending gives you one final chance to persuade your reader.
Before writing it, read your draft or outline again. Identify your claim and choose your two or three strongest supporting reasons. Summarize these instead of repeating all your sentences.
Express the claim differently without changing your position. For example, "Schools should start later" could become "Schools should move their starting time later."
Finish by asking readers to agree or take action, or leave them with an idea to remember. Keep a serious, confident voice. Save new evidence for the essay's body; the conclusion closes the argument you have already supported.
Maintaining a Consistent Style and Tone
Every piece of writing has a style and a tone.
Style is how a writer tells their story or shares their ideas. It includes the words they choose, the sentences they build, and how formal they sound.
Tone is the writer's attitude toward the subject. It can be friendly, serious, funny, or annoyed.
Style shapes tone. Formal words can suit a serious tone. Casual words can suit a relaxed tone, but context matters too.
In persuasive writing, you usually want a formal style. That means avoiding slang, skipping jokes that make fun of the other side, and not chatting casually with the reader. Instead, take your subject seriously and treat your reader with respect.
Keep your style steady from start to finish. If your essay begins formal and turns slangy halfway through, the change can distract readers from the argument. A consistent, formal style makes your argument sound confident and fair, but the evidence still needs checking.
Evaluating Arguments: Guided Practice
Consider this practice argument: "Our club needs new chairs because our noticeboard is blue."
The reason does not explain why the chairs need replacing. A colour is not evidence about their condition. Reports of broken seats would be more relevant.
A claim is the position the writer wants readers to accept. Reasons explain why. Evidence gives facts, data, or examples that support those reasons.
Find each part when you read an argument. Ask whether the evidence is relevant, trustworthy, and enough for the claim. A confident sentence cannot fill a gap in its reasoning.
2 · Watch
En anglaisTake it off screen
Where it sits
Learn first
Optional connections
Where this leads
Jobs that lean on this skill. Follow one to see everything it is built on.
8 questions wait behind this lesson, each with its answer explained. Every answer feeds the sky: stars light as they are learned, and dim when it is time to come back.