Who Is a Customer?
Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
What a learner can do afterwards
- Define what a customer is in their own words
- Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
- Explain why it matters to think about what the customer wants, not just what you want to make
1 · Read
You know a buyer is someone who buys things. A customer is your buyer. If Mia sells cookies, and Sam buys one, Sam is Mia's customer.
Leo makes bracelets. Zoe wants one with blue beads. She buys it. Now Zoe is Leo's customer.
Customers look at things before they buy. Is it good quality? Is the price fair? Does it look nice? Think about what they want.
You might love purple bracelets best. But customers might want blue ones. Making what customers want helps you sell more.
A customer buys what you make. Think about what they want, not just what you like.
The rewritten reading was written for this dataset.
More to read
What is the job market? A closer look
A market is a place where people sell and buy things. A market has three parts. Sellers have things they want to sell. Buyers want things and will pay money for them. The things can be toys, food, or help. When someone buys what you make or do, that person is a customer. Businesses try to make things customers want. If customers want it, they will buy it.
Clients, customers, patients, and others you serve
When you do a job, you do it for someone. The people who use what you make are your customers. A baker's customers are the people who eat the bread. A doctor's customers are called patients. A dog walker's customers are the people who own the dogs. They all pay for a job to be done. Good workers think about what these people need. Ask yourself, who will use my work? Then make it just right for them.
Every job serves other people
Imagine you are building a new skatepark. You draw ramps and smooth paths. But who is it for? You work for your boss. You also work for the kids who will ride there every day. You work for the town that wants a fun, safe place to play. Every job is like this. Someone will use what you make. Those people are your customers. Think about them while you work. Make the ramps fun and safe just for them.
Understanding the world of work: From markets to your future career
Look around you right now. Your shoes, your chair, your snack. They all came from a business. A business makes or sells things people want or need. When you buy something, you are the customer. The shoe shop wants you to like their shoes. So they make shoes that fit well and look nice. When many businesses sell the same kind of thing, that is a market. Each one tries to make customers happy.
Finding people who want to buy
Ask people what they need. Their answers can give you an idea for a small business. Maybe they want a toy you make or help walking dogs. Listen carefully. People who like your idea may pay you for it. These buyers are your customers. Happy buyers may tell friends about you. This can grow your business. Begin small. Do the job well.
2 · Watch
En anglaisTake it off screen
Where it sits
Learn first
Optional connections
Where this leads
Jobs that lean on this skill. Follow one to see everything it is built on.
8 questions wait behind this lesson, each with its answer explained. Every answer feeds the sky: stars light as they are learned, and dim when it is time to come back.