Who Is a Customer?
Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
What a learner can do afterwards
- Define what a customer is in their own words
- Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
- Explain why it matters to think about what the customer wants, not just what you want to make
The lesson
You know a buyer is someone who buys things. A customer is your buyer. If Mia sells cookies, and Sam buys one, Sam is Mia's customer.
Leo makes bracelets. Zoe wants one with blue beads. She buys it. Now Zoe is Leo's customer.
Customers look at things before they buy. Is it good quality? Is the price fair? Does it look nice? Think about what they want.
You might love purple bracelets best. But customers might want blue ones. Making what customers want helps you sell more.
A customer buys what you make. Think about what they want, not just what you like.
Watch it
Where it sits
Where this leads
Jobs that lean on this skill. Follow one to see everything it is built on.
8 questions wait behind this lesson, each with its answer explained. Every answer feeds the sky: stars light as they are learned, and dim when it is time to come back.